For the most part, printing is a very local business in New York City. Companies with offices and warehouses in and around the Big Apple are very aware of the competition and how it can affect the bottom line. Offset printing, however, is a very different animal entirely. As a service provider, a New York printing company might be considered a regional player, but that doesn’t mean they don’t serve the entire city.
Offset Printing in New York is the name for any printer that provides printing services to businesses in the New York area. In order to qualify for this title, the business must be located within the five boroughs of New York City proper. This includes Manhattan, Queens, The Bronx, Staten Island, and parts of Brooklyn.
When you apply for offset service in New York, there’s no reason to limit yourself to local services. The same can be said of color and offset printing in general. If you’re considering an agreement with an offsite print shop in the area, you don’t have to stick to their specific offerings. Offset printers provide a full range of products, including: brochures and catalogs, letterhead and envelopes, postcards, posters, flyers, newsletters, billboards, signs, and many other graphic designs.
While the above list is by no means exhaustive, it provides a clear understanding of what you can expect when working with an offset printing establishment. offset printing offers many advantages over local businesses. For one, it’s much faster. Offset printers don’t have to wait for their printers to warm up. They can immediately go to work on your project. They also typically charge much less money than a local printer.
In addition to speed and price, offset print shops have an advantage in that they understand exactly how to design your products and get them printed correctly. Local printers may not have the design expertise to create something unique for your business. Also, local businesses often limit the number of colors you can use for printing, thereby limiting your design options.
On the flip side, offset printing also has a disadvantage. The creation of your products is dependent upon an understanding of what your customers want. Because the creation of each document depends upon the specifications of your customer, you may be limited in your design options. Additionally, because offset printing uses ink jet technology, there is the chance of color distortion from fading in the process.
There are pros and cons to both offset printing and local printing. When you choose to use an offset printer, you have to pay more upfront, but you also stand to save a significant amount of money in the long run. You can have your document finished in a fraction of the time it would take for a print from a local printer. You also won’t have to worry about running out of ink or having to wait for an offset printer to complete the job. However, there are also drawbacks to offset printing, such as the difficulty in getting one-of-a-kind designs.
The decision between local printer and offset print shouldn’t be taken lightly. Depending on your current needs and budget, offset printing may be the best choice for you. If you can afford it and have a good understanding of your design needs, you should consider offset. However, if you have no understanding of design or aren’t experienced with color printing, you should opt for local printer services. No matter what you ultimately choose, you will have a professional looking document if you choose the right technique.
A common technique employed by offset printers is dye sublimation. This technique, often referred to as UV technology, allows for colors to beprinted on heavy stock and turned directly over onto paper from a offset printer head. This technique requires an experienced technician to handle the job, but many small companies don’t have the resources to hire someone. Additionally, some businesses find that offset printers offer a higher quality result for less money.
Local printers will often have a large variety of templates in stock that can be easily accessed for quick design work. Many offset printers will offer a quick turnaround time for your print as well. However, they may not have all of the design templates that you may need. Also, if your project requires that you print on a high quality, glossy finish paper, the cost per sheet will be higher at your local printer than offset. If your goal is to save money, offset printers will work for you; however, you must understand that offset printing does not come cheap. If you are considering offset printing as your next printing project, be sure to do your research first and know what you’re getting into.
There are some instances where offset printing may make more sense than local printing. If your project needs a lower volume, fast production run or you need the ability to print in bulk, offset may be your best option. The main disadvantage of using offset printing is that you will never be able to replicate the look of a glossy full color offset brochure. Local printers have the ability to create brochures in different shapes, sizes and colors and some can even print in color and black and white as well.